Through the Microsoft Store, all PCs are sold with the Microsoft Signature experience. This service is provided at no-cost to the consumer and consists of software and PC setup assistance (physical stores only).
Software provided on all PCs sold by the Microsoft Store:
- Internet Explorer 8
- Internet TV Update for Windows Media Center
- Microsoft Security Essentials
- Flash Player
- Adobe Reader
- Bing 3D Maps
- Zune 4.0
- Live ID Sign-In Assistant
- Windows Live Essentials
- Windows Live Sync
- Office Live Add-In
In-stores the Microsoft Signature experience also includes initial setup of your new computer, as well as the ability to get any questions that you have about your new computer answered by a store employee.
Overall, I think this service provides great value to the consumer by providing them with everything that they need to begin their experience with their new PC right out of the box.
It will be interesting to see how the Microsoft Signature service evolves over time.