Suddenly being a tattle-tale is cool

tattletale-imageRecently, a friend and fellow Microsoft enthusiast, Robert McLaws, had gone to an AT&T store to check out Windows Phone. Much to his dismay, the demo unit was in a location out of sight and wasn’t even plugged in. When he spoke with a sales rep, that individual tried talking him out of Windows Phone and into Android.

Not happy with this, McLaws began to talk with different people only to find out that they were having the same type of experience. He decided that there needed to be a way for people to share their experiences in hopes of Microsoft and the mobile carriers taking notice.

He created Windows Phone Tattletale, a website where people can post what happened to them when they inquired about Windows Phone from their carrier or nearest reseller.

As a proponent of Windows Phone myself, I think having a website like this can be a great catalyst for change. Already Microsoft has admitted to retail sales not being in good shape and goes on to use the excuse that things should improve when Nokia begins selling Windows Phone. Their statement makes me want to say, “Shame on you Microsoft. Shame on you. You’re doing your current partners and potential customers a disservice by saying that things won’t improve until Nokia joins the party.”

When it comes to the success or failure of Windows Phone, there is a shared responsibility. Microsoft, the mobile carriers, the hardware partners, and the independent retailers all play a role. Microsoft needs to improve its efforts to get people past the stigma of a) “Windows” (people hear it and think Windows running on a phone), b) the Kin disaster, and c) Windows Mobile. The mobile carriers need do to more to train their direct sales people on Windows Phone and provide better marketing and visibility of the platform. The hardware partners need to do better quality assurance on their hardware (see Samsung Focus), and the independent retailers need to provide better training for their employees.

If you’ve had an experience (good or bad) at retail with Windows Phone, I strongly recommend you share it over at Windows Phone Tattletale. The more data that can be gathered the better, I say.

Why you should consider Windows Phone

In talking to different people about why they should own a Windows Phone, I did some research and have found that no one has written a post on this topic.

First, however, I want to clear up some common misconceptions that I hear in the marketplace.

    1. Windows Phone is NOT Windows Mobile. These are two completely different mobile operating systems, and Windows Phone has been redesigned from the ground up.
    2. Windows Phone can’t be any good because it doesn’t have as many apps as iPhone or Android. If you’re rating an entire platform solely based on the number of apps in its marketplace, you’re doing it wrong. All the platforms have really good apps and all the platforms have those apps that are full of epic fail.
    3. Don’t pay attention to what the sales reps at the carriers say. They don’t know of which they speak. I visited 10 T-Mobile, AT&T, and Verizon stores here in Phoenix, and only one guy from one carrier even knew what Windows Phone was and knew correct factual information about it.

Second, set aside all preconceived notions about a) Windows Phone and b) Microsoft.

Alright, now that the disclaimers are out of the way, let’s move on to the fun stuff.

Peoplehub_US_webSo, what is Windows Phone 7? Here’s the answer. Windows Phone 7 is Microsoft’s new mobile operating system. Redesigned from the ground up with all new features and an innovative user interface, Windows Phone 7 is the newest entry in the ever expanding smartphone market.

Windows Phone 7 features a UI called “Metro.” Metro is designed to be a glance and go interface. By bringing the information that matters the most (unread emails, missed calls, unread text messages) to the forefront, users don’t have to spend a lot of time searching for information. A key part of Metro, is Live Tiles. Live Tiles take the tile for an application on the home screen and provide always update information. Some examples of this usage are The Weather Channel app which provides the current temperature on its tile and Beezz which will show you the number of unread tweets in your timeline. If you really want to dive in and learn more about Metro, I highly recommend reading Microsoft’s UI Design and Interaction Guide for Windows Phone 7 document. It goes into a lot of detail about what Metro is.

What sets Windows Phone 7 apart from the pack are its features. Let’s look at those now.

  • Zune integration – Every Windows Phone is a Zune and has the ability to connect to Microsoft’s Zune Pass service. Unlimited music across your phone (on Wi-Fi and 3G), your computer, and Xbox 360. How cool is that?
  • Xbox Live integration – Many games available for Windows Phone tie into Xbox Live. ThisGameshub_US_web means that things like achievements, avatars, leaderboards, messaging and more are available directly in Windows Phone.
  • Cloud integration – Windows Phone integrates with Facebook, Google, Windows Live services like Hotmail and SkyDrive, and coming in the fall is integration with Facebook chat, Windows Live Messenger and Twitter. Contacts are automatically synced to Windows Live or Google, and pictures can be sent to SkyDrive as they are being taken.
  • Bing integration – Every Windows Phone is required to have a dedicated search button. This search button connects to Bing and provides an awesome search experience. Using the built-in GPS, Bing provides local search and can then provide driving directions to your destination. Bing also provides web and news searches as well.
  • Office integration – Windows Phone features native Office integration. Word, Excel, Powerpoint, OneNote, and Outlook are all available on Windows Phone. This provides native support for viewing and editing documents, spreadsheets, and presentations on the go. For those in enterprise environments, access to SharePoint document libraries is also integrated.
  • Voice Search – With Windows Phone, you can use voice search commands to call someone, locate a business in your neighborhood, or open applications. My favorite part about this is that when you want to locate a business in neighborhood all you have to say is “Find a McDonalds in Phoenix” and it will open Bing directly to the local pane and show a map of the McDonalds near you. It’s quick, it’s easy, it’s simple.

Microsoft has done a lot of things right with Windows Phone 7. They’ve provided deep rich integration with the services we all use on a daily basis, designed an innovative user experience, and with today’s announcement of what is coming in the next release of Windows Phone (available for all Windows Phone devices), have upped their game even further.

I strongly recommend that you visit your local cell phone provider and get hands on with a Windows Phone.

More Information:

Microsoft’s Windows Phone website –